Nothing Holds Attention and Influences People Like a Story
Story has been called the sense-making currency of organisations. But it is so much more than that. It is the way we as a species make sense of our world…share our knowledge…celebrate our values…create a sense of community…articulate our purpose…and navigate the complexities of life within organisations and beyond.
Story touches all of us. It is how we convey our deepest emotions and talk about the things we value the most. It explores who we are, why we matter and how we fit in to and interact with the world around us.
Good stories always beat spreadsheets. They always trounce corporate mission statements. And they vastly surpass dry facts and statistical reports in their ability to promote understanding and commitment to a course of action or a vision of the future.
That’s why every great leader is a great storyteller, and why story and storytelling are the most powerful tools available to organisations in their attempts to attract, retain and inspire the most talented people.
And yet storytelling remains one of the most underused and poorly taught tools in business. The Powerful Stories team is here to help you put that right…
- Describe your brand’s emotional promise
- Communicate the qualities and strengths that “give life” to your brand
- Clarify the values you live by
- Align people behind a common purpose and vision
- Shape and facilitate the change process
- Capture organisational wisdom and learning
- Unlearn things that no longer serve the organisation (John Seely Brown)
- Address and tame the organisational grapevine
- Develop an infinitely more compelling recruitment offer
- Celebrate what you do well and want more of
- Turbocharge your internal communications and employee engagement programme